With Instagram Influencers playing such an important role in the influencer market place, it’s important to understand “who” exactly Instagram Influencers & followers are, & “how” exactly they are using the platform. This article is a brief quantitative breakdown of what Instagram actually is & what makes the social vehicle work. In this article the “who” represents the Influencers & their followers. In this article the “how” represents the way an influencer & follower post, inculcate post, & engage in … Read the Rest!
About Mike Glassman
Over 15 years of experience working on executive strategy, management, communications, internet marketing & influencer marketing. Strong background in business strategy, development, & marketing. With involvement working with businesses that are multi-unit locations, have distinct franchise operations, & international strategies. With an education level of a master’s degree, & additional doctorate level coursework completed.
Entries by Mike Glassman
Macro Social Influencer’s most of the time are celebrities, professional athletes, & musicians that have a vast following outside the internet. The macro influencers following on the internet, is vast and crosses over a larger age range, geographic target, & has influence covering multiple industries. The question many companies come to when evaluating the value of a macro influencer, is will cost of the macro influencer provide a positive ROI. This article is for companies that can afford macro influencers. … Read the Rest!
When searching for social influencers for a influencer marketing campaign the big question companies ask themselves is: Should we go with a macro or micro influencer. The budget for the two are very different, as well as the type of influence. A macro influencer is often a famous celebrity, athlete, or musician. Also a macro influencer just like the name promotes, has a vast following that he or she influences. On the other hand, a micro influencer has a very … Read the Rest!
In the past year the authorship of articles having to deal with influencer marketing has sky rocketed. As more comments, shares, & engagements arise one statement finds itself to be most popular. Should companies be utilizing influencer marketing or is the internet marketing tool/strategy unethical. In order to answer such a loaded question, the influencer, the follower, & the company need to be examined closer. In the past, “certain companies” have used “specific campaigns” utilizing marketing tools & strategies that … Read the Rest!
When it comes to choosing the right influencer for your product, service, or message choosing the right influencer is extremely important. Keep in mind certain industries & topics have a larger selection of influencers to choose from. While some industries & topics are very limited. Obviously, the bigger the pool of influencers the pickier one can be when making selections. If the influencer pool for a certain industry or topic does not showcase an influencer that looks promising, it’s best … Read the Rest!
Finding an influencer to represent a product, service, or message; Through, post, blog, or video isn’t a minor or easy task. Many variables need to be addressed when choosing the appropriate influencer. An important variable to look at first, is the demographics of the influencer’s following. Specifics when evaluating the influencers demographics can be vast. Start by looking at the primary location of the influencers following, platform popularity, & top age ranges. As mentioned above, many variables play into identifying … Read the Rest!
Influencer marketing has become the new talk of the internet marketing realm. Influencer marketing isn’t as new as one would think, however the results of it’s success have begun to turn heads with in big corporations. This article’s purpose, is to be a brief overview of what Influencer marketing actually is.
Influencer marketing’s main goal is to get back to the root of social media’s authenticity. This is where people post organically about something that is near and dear to … Read the Rest!
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