Charter & Logistics Case Study

ACA International

ACA International was created in 1978 as Air Cargo Associates, a service disabled veteran owned small business, and is the oldest aircraft charter brokerage in the United States. From business jets and DC-3 type aircraft to the 747 and Russian Built Antonov 124, the specialists at ACA have chartered every type of commercially available aircraft in the world for every type of client.

THE STRATEGY

We started off rebuilding the ACA International website, which was long overdue and unoptimized which meant poor conversion rates. Once the new site was launched we implemented conversion tracking, configured the paid media strategy & launched optimized campaigns. Launching the new site significantly improved conversion rate from ad click through to the lead generation funnel. During the first week of the campaign launch, we were able to secure valuable contracts for ACA International via paid media. As we gathered strong and valuable conversion data through rapid testing and optimization we were able to dramatically increase efficiency, and re-structured their SEO strategy to be fully aligned with their most profitable keywords & business goals.

Website Design & Development

Update & Rebuild of Website.

Google Ads & Bing Ads

Configuration & optimization of ad accounts for search & display.

Search Engine Optimization

On-Site + Off-Site Optimization.

Conversion Rate Optimization

Funnel analysis, data-driven implementation & testing.

+1,359%


Increased Monthly Website Leads

+512%


Increased Website Conversion Rate

22.8X


Average ROAS

Complimentary Consultation

Contact our team to learn more and grow your business online.


Miami, FL (HQ)
117 NE 1st Ave - FL 4
Miami, FL 33132
Orlando, FL
300 S Orange Ave - #1000
Orlando, FL 32801
Ashland, OR
415 Williamson Way
Ashland, OR 97520
Las Vegas, NV
5940 South Rainbow Blvd
Las Vegas, NV 89118

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(800) 270-1656

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