Benihana National Corp
Benihana Inc. is an American restaurant company based in Aventura, Florida. It owns or franchises 116 Japanese cuisine restaurants around the world, including its flagship Benihana Teppanyaki brand, as well as the Haru and RA Sushi restaurants. It was founded by Hiroaki Aoki in New York City.
THE PROBLEM
The restaurant industry is an ultra-competitive space, especially at high ad spends. Benihana is not only competing with other national restaurant brands but also other asian cuisine concepts. Benihana had done a good job scaling their technology + marketing stack to a certain point but were struggling to increase their growth due to the lack of optimization on current technology stack and proactive seo optimization strategies. iAnalyst was brought in to evaluate their technology stack & marketing funnels.
THE STRATEGY
We started off restructuring their technology stack, which was long and unoptimized which meant poor conversion rates & miss opportunities. We set up a list of action items and performed optimization ceremonies throughout their technology + marketing stack. These ceremonies enabled the Benihana team to evaluate new seo & paid media opportunities that lead the organization optimize their processes internally and with other marketing & technology partners across all brands.
Server & Website Support
Server Maintenance & Programming Support.Citations & Site Link Monitoring
Monthly Visibility Optimizations & Reporting.Search Engine Optimization
On-Site + Off-Site Optimization.Conversion Rate Optimization
Funnel analysis, data-driven implementation & testing.200%
Increase in process improvement
161%
Increased website converstion rate
250K+
Increased website traffic
Complimentary Consultation
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