The restaurant industry is an ultra-competitive space, especially at high ad spends. Benihana is not only competing with other national restaurant brands but also other asian cuisine concepts. Benihana had done a good job scaling their technology + marketing stack to a certain point but were struggling to increase their growth due to the lack of optimization on current technology stack and proactive seo optimization strategies. iAnalyst was brought in to evaluate their technology stack & marketing funnels.
We started off restructuring their technology stack, which was long and unoptimized which meant poor conversion rates & miss opportunities. We set up a list of action items and performed optimization ceremonies throughout their technology + marketing stack. These ceremonies enabled the Benihana team to evaluate new seo & paid media opportunities that lead the organization optimize their processes internally and with other marketing & technology partners across all brands.
Server & Website SupportServer Maintenance & Programming Support.
Citations & Site Link MonitoringMonthly Visibility Optimizations & Reporting.
Search Engine OptimizationOn-Site + Off-Site Optimization.
Conversion Rate OptimizationFunnel analysis, data-driven implementation & testing.
Increase in process improvement
Increased website converstion rate
Increased website traffic