Consumer & Commercial Safety Equiptment Case Study

SAFETY COMPANY

SafetyCompany.com offers Safety Supply & Products, Safety Equipment Supplies including other work supplies since 1948.

THE STRATEGY

We started off restructuring the funnel, which was long and unoptimized which meant poor conversion rates. We slashed cost per conversion by 93% during a 4 month test. We implemented call tracking to segment call conversions at the keyword level, allowing SAFETY COMPANY to better target their likely buyers. By analyzing their marketing & technology stacks, it allowed us to improve their Google Ads performance scale campaigns by location, ad types, platform, time of day, language, placement and landing pages which resulted in increase visibility & customer engagement.

Google Ads & Bing Ads

Reconfiguration & optimization of ad accounts.

Facebook & Instagram Ads

Reconfiguration & optimization of ad account.

Search Engine Optimization

On-Site + Off-Site Optimization.

Conversion Rate Optimization

Funnel analysis, data-driven implementation & testing.

93%


reduction in cost per conversion.

472K+


Increased website clicks.

$2M+


Total conversion value.

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