The consumer & commercial safety equipment space is crowded and competitive because of giant retail companies like Home Depot, Lowes, Amazon and much more. The SAFETY COMPANY team was searching for a lower cost per conversion and an improvement on return on investment. They also needed help in imporoving segmentation and precision of paid search campaigns to more intelligently target prospects and likely buyers.
We started off restructuring the funnel, which was long and unoptimized which meant poor conversion rates. We slashed cost per conversion by 93% during a 4 month test. We implemented call tracking to segment call conversions at the keyword level, allowing SAFETY COMPANY to better target their likely buyers. By analyzing their marketing & technology stacks, it allowed us to improve their Google Ads performance scale campaigns by location, ad types, platform, time of day, language, placement and landing pages which resulted in increase visibility & customer engagement.
Google Ads & Bing Ads
Reconfiguration & optimization of ad accounts.
Facebook & Instagram Ads
Reconfiguration & optimization of ad account.
Search Engine Optimization
On-Site + Off-Site Optimization.
Conversion Rate Optimization
Funnel analysis, data-driven implementation & testing.
reduction in cost per conversion.
Increased website clicks.
Total conversion value.