By iAnalyst · 2016-08-15 · Updated 2026-06-10 · 2 min read
The announcement
In August 2016, iAnalyst completed the acquisition of ResponseLogic.net's client base and online assets. The deal was deliberately scoped: iAnalyst took on the client relationships and the digital properties, not the corporate entity.
ResponseLogic, founded in 2006 in Asheville, North Carolina, specialized in ecommerce internet marketing and website development across Magento, WordPress WooCommerce, Shopify, and BigCommerce, and held certifications as a Google Partner, a Moz Pro agency, and a BigCommerce Partner. For a decade it had built exactly the kind of platform-level ecommerce depth that complemented iAnalyst's own practice.
Why it happened
The two firms had partnered on complex projects for years before the deal, which is what made it work. "ResponseLogic has been partnering with iAnalyst for years on complex projects which has built a level of trust that led to the acquisition," said Erick Recors, ResponseLogic's CEO, who went on to focus on his hydroponics business after the transition.
Wes Cowan, iAnalyst's President and Founder, framed the fit the same way: "Not only does the client base fit perfectly into our portfolio, but Erick and his team brought tremendous know-how in eCommerce CMS Marketing."
What it meant
ResponseLogic's clients moved onto iAnalyst's larger in-house team and software platform with minimal disruption, gaining access to a wider service set than a specialist shop could carry alone. The acquisition deepened iAnalyst's ecommerce expertise across the major CMS platforms of the era and broadened the client portfolio in a segment the firm already served.
For iAnalyst, it was a portfolio expansion built on demonstrated trust rather than a roll-up: the two teams had already shipped work together, so the integration risk was known before the deal was.
The through line
This announcement stays published because the logic behind it still governs the firm: add disciplined capability close to the work, and keep client relationships first. The same reasoning carried iAnalyst from websites and ecommerce marketing into its AI consulting and optimization practice. The full arc, from 2009 to today, is on the firm's about page.