By iAnalyst · 2016-10-20 · Updated 2026-06-10 · 2 min read
The announcement
In October 2016, Miami-based iAnalyst announced the opening of a new Orlando office for January 2017, located at 300 S Orange Ave, Suite 1000, Orlando, FL 32801. The expansion extended the firm's SEO, PPC, app, and website development services to Orlando and the broader Central Florida market, the firm's second Florida location after its Miami headquarters.
The announcement also signaled plans for a new software platform then in development, a signal of where the firm was investing: tooling that made the analytical work behind client campaigns faster and more repeatable.
Why Orlando
The move capped a strong year. "This has been a very exciting year for iAnalyst and we have full expectations to continue growth in 2017," said Wes Cowan, the firm's President. Randy Jarrin, Chief Marketing Officer, led the expansion and put it plainly: "We are thrilled to be moving forward with this expansion."
The rationale was proximity. A downtown Orlando presence let the firm tailor its approach to internet marketing, SEO, PPC, and development for Central Florida businesses rather than serving them at arm's length from Miami. Seven years into its run, the firm was choosing to grow where its client relationships already pointed, deeper into Florida, instead of chasing a coastal flag.
The through line
This announcement stays published as part of the firm's record. The Florida footprint it describes, Miami headquarters with an Orlando presence, still anchors iAnalyst today, and the disciplines that office sold, search, paid media, and development, are the same disciplines the firm now applies through its AI consulting and optimization practice.
The instruments have changed more than the work has. The Orlando office opened to bring measurement-driven marketing closer to Central Florida businesses; the firm's current practice brings the same measurement discipline to AI adoption. The full history, from 2009 forward, is on the firm's about page.