Last updated 2026-06-10
iAnalyst has operated as a PPC agency since 2009, for a roster that has included PlayStation and Copa Airlines. In that time the deliverable changed completely while the goal never moved: pay less for the customers you actually want.
Today Google and Microsoft set the bids, assemble the ads, and choose the placements. An agency still selling manual labor is selling something the platforms now give away. The real agency job in 2026 is governance: define what counts as a conversion and what it is worth, structure accounts so the algorithms can learn, catch them when they drift, and reconcile what the platforms report with what your books say. That is the service this page describes.
We run paid search, display prospecting, and AI retargeting as one program with one budget, because the platforms already treat them as one system. If you want to see the method before committing to a retainer, the AI advertising audit is the two-week version of it.
What the engagement includes
One paid program, not channel silos
Search, display, and retargeting planned against a single budget and a single definition of a customer, so channels stop competing for credit.
Automation governance
Bidding targets, constraints, exclusions, and experiment settings reviewed on a weekly cadence, with every override documented and reversible.
Conversion definitions that match your books
What counts, what it is worth, how duplicates are removed, and how offline outcomes get back into the platforms.
Query and creative coverage
AI-drafted ad variants curated by analysts, plus ongoing search-term hygiene so spend stays on intent you actually want.
Your accounts, your data
We work inside ad accounts you own. History, audiences, and learnings stay with you if we ever part ways.
Quarterly strategy against the P&L
A standing review of what paid media contributed to revenue, not a screenshot of platform dashboards.
What a PPC agency is for when the platform runs the bids
The honest answer: less execution, more supervision. Smart bidding decides auction by auction using signals nobody outside Google can inspect. Left alone, it will optimize exactly what you told it to optimize, which is usually not what you meant. Accounts drift toward cheap conversions, branded queries quietly absorb budget, and seasonal swings get mistaken for performance changes.
Our week-to-week work is the supervision layer: checking that conversion data is still accurate, that the targets still reflect your economics, that test results are real and not noise, and that the platform's recommendations (which are sales prompts, not advice) get evaluated instead of auto-applied. None of this is glamorous. All of it compounds.
Search, display, and retargeting as one system
Most wasted paid-media budget hides in the seams between channels. Search takes credit for demand that display created. Retargeting takes credit for buyers who were returning anyway. A channel-by-channel agency reads three flattering reports; an analyst reads one honest system. We allocate by marginal return: the next dollar goes wherever it buys the next customer cheapest, and retargeting earns its budget through lift, not last-click credit.
For accounts concentrated on Google, our Google Ads management practice covers Search, Shopping, Performance Max, and YouTube in depth. The agency engagement described here is the umbrella over all of it.
How to evaluate an AI PPC agency, including this one
Four questions separate agencies that govern automation from agencies that watch it. Who owns the ad accounts and the data? What specifically does the agency do that the platform's automation does not already do? How is incrementality measured, or is last-click taken at face value? And who, by name, answers when the numbers move? You should ask every agency you evaluate those questions, and you should get specific answers.
Ours are simple: you own everything, our work is signal engineering and judgment, we test lift rather than trust attribution, and a named senior analyst owns your account. If you want those answers applied to your spend, book a call. It is a 30-minute working session with a senior analyst, and you will leave with at least one finding worth acting on.