XO was in need of a new digital marketing approach, moving away from heavy reliance on earned media impressions from all the press coverage and finding its ability to fuel their own lead generation via paid search and social media channels.
iAnalyst was able to understand how the business operates & generates revenue. This allowed iAnalyst to proactively anticipate, navigate & leverage trends impacting XO. We started off restructuring their paid media funnels, which was long and unoptimized which meant poor conversion rates. We set up a landing page that drove to a lead capture application form, which then went directly into an onboarding funnel. We were able to run various split tests and increased effiency & scalability to other markets.
Google Ads & Bing Ads
Reconfiguration & optimization of ad accounts.
Reconfiguration & optimization of ad account.
Search Engine Optimization
On-Site + Off-Site Optimization.
Landing Page Optimization
Funnel analysis, data-driven implementation & testing.
Reduced Cost Per Lead By
Increased Landing Page Conversion Rate
Increased Paid Revenue