eCommerce, Mobile Devices Case Study


Brightstar a multi-billion global leader of end-to-end mobile device lifecycle solutions for carriers, retailers and enterprise launch a direct to consumer line called Smarter. iAnalyst was engaged as the primary agency of record.


iAnalyst was able to understand how the business operates & generates revenue. This allowed iAnalyst to proactively anticipate, navigate & leverage trends impacting Smarter. We started off restructuring their paid media funnels, which was long and unoptimized which meant poor conversion rates. We set up a landing page that drove to a lead capture application form, which then went directly into an onboarding funnel. We were able to run various split tests and increased effiency & scalability to other markets.

Google Ads & Bing Ads

Reconfiguration & optimization of ad accounts.

Facebook & Instagram Ads

Reconfiguration & optimization of ad account.

Search Engine Optimization

On-Site + Off-Site Optimization.

Conversion Rate Optimization

Funnel analysis, data-driven implementation & testing.


Increased Sales Revene


Increased website converstion rate


Return on Ad Spend

Complimentary Consultation

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