Cruise Line Case Study

Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 48-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 13 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea.

THE STRATEGY

We started off restructuring the development brief, which was long and unoptimized which meant poor conversion rates. We set up an interactive landing page that drove to a lead capture application form, which then went directly into an onboarding funnel. Players were able to have a view of the Escape ship & win prizes as they shared & engaged with the web-based game in order to collect points. We highlighted the 7 Day Eastern Caribbean Itinerary starting from Miami & the activities taken place at their destinations.

Interactive Game Landing Page Development

User Acquisition, UI/UX Development, Point Tracking & Rewards.

Facebook & Google

Social Media Integration, Sharing & Social Media User Registration

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