Fashion Blog & Consumer Goods Case Study

PURSE BLOG

PurseBlog and PurseForum are the Internet’s largest, most popular sources of news and information on designer handbags and accessories. The forums quickly expanded beyond just handbags, and it’s now a lively, ever-evolving community of nearly half a million members, making it the largest online fashion community in the world.

THE STRATEGY

We started off restructuring the the blog, which was unoptimized which meant poor conversion rates. We set up the site structure & optimized the user flow that drove engagement on the blog. That significantly improved the traffic and blog followers. We also implemented powerful ways to monetize the blog that to this day generates additional revenues for the organization.

Custom Programming

Developed custom functionality to improve user flow & experience.

Blog Monetization Strategies

Custom blog monetization programming & Consulting.

Conversion Rate Optimization

Funnel analysis, data-driven implementation & testing.

255X


Increased revenue in 4 months.

161%


Increased website converstion rate

8X


Return on Ad Spend

Complimentary Consultation

Contact our team to learn more and grow your business online.

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