PurseBlog and PurseForum are the Internet’s largest, most popular sources of news and information on designer handbags and accessories. The forums quickly expanded beyond just handbags, and it’s now a lively, ever-evolving community of nearly half a million members, making it the largest online fashion community in the world.
The fashion blogging space is both crowded and competitive because of many fashion influencers & digital publishers. The PurseBlog team has great high quality content & loyal audience of followers, but needed iAnalyst’s help to boost revenue, traffic, awareness.
We started off restructuring the the blog, which was unoptimized which meant poor conversion rates. We set up the site structure & optimized the user flow that drove engagement on the blog. That significantly improved the traffic and blog followers. We also implemented powerful ways to monetize the blog that to this day generates additional revenues for the organization.
Developed custom functionality to improve user flow & experience.
Blog Monetization Strategies
Custom blog monetization programming & Consulting.
Conversion Rate Optimization
Funnel analysis, data-driven implementation & testing.
Increased Average User Revenue
Increased Time on Website
Increased Organic Traffic