THE HARRIS FIRM
The Harris Firm practices across the State of Alabama, helping individuals in the areas of bankruptcy, divorce, family law, probate, and personal injury.
THE PROBLEM
The bankruptcy, family law & personal injury space is both crowded and competitive. The Harris Firm team has reputable attorneys & a strong track record of outstanding case results, but needed iAnalyst’s help to convert clicks into clients, boost traffic & visibility in targeted geos.
THE STRATEGY
We started off restructuring the funnel, which was long and unoptimized which meant poor conversion rates. We optimized the homepage & landing pages which drove to a lead capture application form, which then went directly into an onboarding funnel. That significantly improved conversion rate from ad click through to actual lead capture. Through rapid testing and optimization we were able to dramatically increase efficiency, and continued to scale campaigns based on the data obtained.
Google Ads & Bing Ads
Reconfiguration & optimization of ad accounts.
Search Engine Optimization
On-Site + Off-Site Optimization.
Conversion Rate Optimization
Funnel analysis, data-driven implementation & testing.
118%
Increased in Organic Traffic
51%
Increased in Monthly PPC Conversions
92%
Increase in Paid Conversion Rate
Complimentary Consultation
Contact our team to learn more and grow your business online.
