VOHRA, like a number of health tech companies, suffers from a two sided, “chicken and egg” acquisition problem. Not only do they need to recruit nurse practitioners that need to accelerate their nursing careers for their demand side service, they also need to attract skilled nursing facilities on the supply side to fill the demand. When they started with us, they were only in 2 markets and eager to crack the acquisition code, so we had a playbook to expand to multiple markets.
We started off restructuring the funnel, which was long and unoptimized which meant poor conversion rates. We set up a landing page that drove to a lead capture application form, which then went directly into an onboarding funnel. That significantly improved conversion rate from ad click through to actual application / lead capture. Through rapid testing and optimization we were able to dramatically increase efficiency, and we had a playbook that we could use to scale to other markets.
Google Ads & Bing Ads
Reconfiguration & optimization of ad accounts.
Facebook & Instagram Ads
Reconfiguration & optimization of ad account.
Search Engine Optimization
On-Site + Off-Site Optimization.
Conversion Rate Optimization
Funnel analysis, data-driven implementation & testing.
Increase Ad Revenue
Increased website conversion rate
Return on Ad Spend