Influencer Marketing: Micro Influencer’s are Different

When searching for social influencers for a influencer marketing campaign the big question companies ask themselves is: Should we go with a macro or micro influencer. The budget for the two are very different, as well as the type of influence.  A macro influencer is often a famous celebrity, athlete, or musician.   Also a macro influencer just like the name promotes, has a vast following that he or she influences.  On the other hand, a micro influencer has a very targeted following & is not famous amongst the masses.

Micro-influencers typically have genuine passion for a specific topic or industry, to which they work very hard to advocate this digitally. It’s an effort that comes with time and multiple postings, videos, pics, etc. At one point, the influencer’s popularity begins to (trend), within a niche market and the following then expects a continuation to read more, see more, & experience more of what the influencer is posting.   Again, micro influencers are not celebrities, & may only proclaim expertise, with passion towards a specialized industry or topic. This comes off as more trust-worthy to many followers. This is one reason why people like to follow these types of influencers.  In a lot of ways, it’s the perfect cocktail (1-part expert, 1-part average consumer, 1-part authentic, & 1-part genuine), mixed together to make a perfectly stirred individual to promote or review a product, service, or message to their following.

Micro Influencers may be able to get a product, service, or message out to a more defined following over a macro influencer at a better rate (CPE). This may work better for a company on a tighter budget or aiming at a more defined target market. However, It’s still important to remember regardless if a company goes with a micro or a macro influencer: “If a company cannot see its product, service, or message genuinely being used, appreciated, or promoted by the influencer; Then the Influencer, most likely may not be the right match for the company.  Keep in mind the influencers following will see right through it, & the company will not get the ROI its looking for”.

Complimentary Consultation

Contact our team to learn more and grow your business online.

About iAnalyst

Since launch in 2009 we have become a globally leading AdWords, Facebook Ad Management, Website Development, SEO & full service Internet Marketing Agency with offices in Miami, Orlando & Oregon.


Miami, FL (HQ)
117 NE 1st Ave - FL 4
Miami, FL 33132
Orlando, FL
300 S Orange Ave - #1000
Orlando, FL 32801
Ashland, OR
415 Williamson Way
Ashland, OR 97520
Las Vegas, NV
5940 South Rainbow Blvd
Las Vegas, NV 89118

Questions? Give us a call

(866) 227-7505

Copyright © 2020 - iAnalyst Inc. - All Rights Reserved - Site Map - Privacy Policy

Contact iAnalyst

Book a personal consultation or give us a call at (800) 270-1656