What is Social Influencer Marketing?
Social Influencers are established, independent voices that share authentic, meaningful messages on behalf of brands with their followers to influence purchasing decisions. The practice of using influencers in this way is Influencer Marketing. An influencer is not necessarily a celebrity, but someone with a strong following that has the ability to sway consumers and influence them to take buying action. It is quickly changing the marketing landscape as a shift away from large ad networks and creating tremendous value for brands.