What is Influencer Marketing

Influencer marketing has become the new talk of the internet marketing realm.  Influencer marketing isn’t as new as one would think, however the results of it’s success have begun to turn heads with in big corporations.  This article’s purpose, is to be a brief overview of what Influencer marketing actually is. 

Influencer marketing’s main goal is to get back to the root of social media’s authenticity.  This is where people post organically about something that is near and dear to them (photos, commentary, videos. etc.) & the message comes through as genuine because it is. Whether it’s about fashion, weight loss, parenting, etc., the people posting tend to have a large niche following, because other like-minded people have interest in what they’re posting, blogging, or videoing about .  These people doing the posting, blogging, & videoing are called “influencers”.

Now, the goal of the company doing the marketing, is to find these “influencers”, that may have some type of connection to their product, service, or message that they’re marketing, & have the “influencer” post , blog, or video about it to there specific following.  The better the influencer, the better results (engagement, shares, interest, etc.).   

Influencer marketing is not for every company.  It takes a lot of work to set up the influencer network properly, with a unique budget allocated to the system, campaign, & management.  There is no short cut with influencer marketing, which is great because it keeps the marketing authentic.  Companies like Amazon, eBay, Facebook, Google, Twitter, & Yelp have been talking about how they work hard to keep reviews found on their search engine or platform authentic. If influencer marketing is done correctly, the potential to push a market, product , or message genuinely is massive.