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How is AMP going to affect SEO and Mobile Optimized Content?

Earlier this year Google released their much anticipated, Accelerated Mobile Pages (AMP) Project, allowing for mobile pages to load almost instantly. The reason for its creation is that users tend to close out mobile pages that take more than a few seconds to load, AMP allows for these mobile pages to load faster by changing their format. According to Accelerated Mobile Pages (AMP) Project, “AMP is an open source initiative that embodies the vision that publishers create mobile optimized content once and have it load instantly everywhere.”

AMP is divided into three sections- AMP HTML, AMP JavaScript and AMP Content Delivery Network. AMP HTML has been redesigned to include custom AMP properties. AMP JS transforms anything that comes from an external resource asynchronous, therefore nothing can be blocked from loading. AMP CDN lets anything from JS files to images “load from the same origin”, this allows for the fastest delivery. Alterations on these mobile components allows for increased speeds, although AMP versions of pages will show less design, they speed up loading times, allowing pages to open in half a second, rather than 3 seconds. This may seem minuscule, but to most mobile users, having to wait 3 seconds or more leads to them closing out the page and moving on to the next one.

Pages that are using AMP are currently the top search results on Google. Although AMP is currently only seen in the News carousel in Google, it may soon become an SEO ranking factor. Even if not an SEO ranking factor, it is affecting the results on Google, pushing organic search results down. This means that if you’re not using AMP, your page is going to decrease in clicks and user engagement. Although AMP isn’t currently an SEO ranking factor, mobile-page friendliness is, so if you’re not ready to join the AMP-wagon keep in mind factors such as headlines, your hero image and first 100 words, when making mobile content. Something to keep in mind is that according to Google, “more than 50% of searches globally happen on mobile.”

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iAnalyst Announces Expansion to Orlando with New Internet Marketing Office Opening January 2017

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iAnalyst, a leading Miami based Internet marketing agency, has announced their business expansion to the Orlando market with an office scheduled to open January 2017. This expansion will allow iAnalyst to customize their innovative approach to Internet Marketing, SEO, PPC, App & Website Development for the Orlando and Central Florida market.

This announcement comes within 60 days of their acquisition of Oregon based Response Logic. “This has been a very exciting year for iAnalyst and we have full expectations to continue growth in 2017. With our CMO Randy Jarrin spearheading the Orlando expansion I have full confidence it will be another successful endeavor for us.” said Wes Cowan, President of iAnalyst.

“We are thrilled to be moving forward with this expansion,” said Randy Jarrin, the CMO, who will lead the new office. In addition to their new office, iAnalyst will be releasing a new SAAS software platform according to Mr. Jarrin. “Though we are not releasing details publicly at this point, we believe it will be a game changer & continue to fuel our aggressive growth.”
iAnalyst has become an industry leader over the last 6 years and continues to maintain full in-house support to focus on high quality Internet marketing services to its clients and agency partners. Wes Cowan, President of iAnalyst, is looking forward to the new expansion and explained ”Opening a new office will bring some tough challenges along the way, but I know Randy has the experience to make it succeed.” With the new office around the corner and their new software platform in the wake, there are several projects to look forward to as this dynamic agency continues to grow.