Posted on

How is AMP going to affect SEO and Mobile Optimized Content?

Earlier this year Google released their much anticipated, Accelerated Mobile Pages (AMP) Project, allowing for mobile pages to load almost instantly. The reason for its creation is that users tend to close out mobile pages that take more than a few seconds to load, AMP allows for these mobile pages to load faster by changing their format. According to Accelerated Mobile Pages (AMP) Project, “AMP is an open source initiative that embodies the vision that publishers create mobile optimized content once and have it load instantly everywhere.”

AMP is divided into three sections- AMP HTML, AMP JavaScript and AMP Content Delivery Network. AMP HTML has been redesigned to include custom AMP properties. AMP JS transforms anything that comes from an external resource asynchronous, therefore nothing can be blocked from loading. AMP CDN lets anything from JS files to images “load from the same origin”, this allows for the fastest delivery. Alterations on these mobile components allows for increased speeds, although AMP versions of pages will show less design, they speed up loading times, allowing pages to open in half a second, rather than 3 seconds. This may seem minuscule, but to most mobile users, having to wait 3 seconds or more leads to them closing out the page and moving on to the next one.

Pages that are using AMP are currently the top search results on Google. Although AMP is currently only seen in the News carousel in Google, it may soon become an SEO ranking factor. Even if not an SEO ranking factor, it is affecting the results on Google, pushing organic search results down. This means that if you’re not using AMP, your page is going to decrease in clicks and user engagement. Although AMP isn’t currently an SEO ranking factor, mobile-page friendliness is, so if you’re not ready to join the AMP-wagon keep in mind factors such as headlines, your hero image and first 100 words, when making mobile content. Something to keep in mind is that according to Google, “more than 50% of searches globally happen on mobile.”

Posted on

iAnalyst Announces Expansion to Orlando with New Internet Marketing Office Opening January 2017

internet marketing agency orlando

iAnalyst, a leading Miami based Internet marketing agency, has announced their business expansion to the Orlando market with an office scheduled to open January 2017. This expansion will allow iAnalyst to customize their innovative approach to Internet Marketing, SEO, PPC, App & Website Development for the Orlando and Central Florida market.

This announcement comes within 60 days of their acquisition of Oregon based Response Logic. “This has been a very exciting year for iAnalyst and we have full expectations to continue growth in 2017. With our CMO Randy Jarrin spearheading the Orlando expansion I have full confidence it will be another successful endeavor for us.” said Wes Cowan, President of iAnalyst.

“We are thrilled to be moving forward with this expansion,” said Randy Jarrin, the CMO, who will lead the new office. In addition to their new office, iAnalyst will be releasing a new SAAS software platform according to Mr. Jarrin. “Though we are not releasing details publicly at this point, we believe it will be a game changer & continue to fuel our aggressive growth.”
iAnalyst has become an industry leader over the last 6 years and continues to maintain full in-house support to focus on high quality Internet marketing services to its clients and agency partners. Wes Cowan, President of iAnalyst, is looking forward to the new expansion and explained ”Opening a new office will bring some tough challenges along the way, but I know Randy has the experience to make it succeed.” With the new office around the corner and their new software platform in the wake, there are several projects to look forward to as this dynamic agency continues to grow.

Posted on

Benefits of WordPress for: Internet Marketing, Search Engine Optimization (SEO) & Website Development

At iAnalyst we are proud to offer web development, search engine optimization (SEO) & overall internet marketing for WordPress sites, along with marketing for all other platforms & code sets. Though WordPress has become the leading content system management (CMS) and rightfully so. WordPress is the perfect marketing tool to expose your company to a larger audience. Since its creation in 2003, WordPress has become one the most popular blogging websites. WordPress has since expanded to be used as a full content management system (CMS) operated by numerous developers with over 76 million sites. With a variety of features, WordPress has become the best platform used by web developers.

Usability
One of the main reasons why WordPress has become so popular is simply because it is easy to use. Adding images, posting blogs, and formatting text can be done quickly and efficiently with limited HTML software. WordPress can be accessed from any computer as long as it has internet access and a browser. The flexibility of WordPress allows the developer to constantly update information in an organized and timely manner. Since the technology is so simple and easy to learn, it will save you valuable time that can be spent elsewhere.

Personalization
Just because this CMS is simple and user-friendly doesn’t necessarily mean it will give you generic end result; in fact, the platform allows for in-depth customization. WordPress gives the user the opportunity to personalize designs to fit their brand. If you choose to, you can have one theme throughout the entire website, or you can have multiple layouts for different pages. This will give your website a unique look that will keep visitors engaged.

Mobile-Friendly Capability
With the overall spike use of mobile devices over the past few years, it is more important than ever for a website to be mobile friendly. Customers will constantly attempt to access your website through mobile devices, so it is crucial for your website to be mobile friendly; not to mention Google’s updates and penalizations for websites not yet optimized for mobile use. WordPress offers this accommodation by recognizing if a visitor is viewing the webpage from a computer or a mobile device to adjust the way the content is viewed. This provides an advantage over having to create a completely different website exclusively for mobile customers.

Complete Control
Another major advantage in using WordPress is that you will have complete control of your entire webpage. With this, you also have the ability to assign certain capabilities to different users for the website. For example, you can limit certain users to specific titles such as editor, author, contributor, and subscriber, which ensures that you will have the control of everything on your webpage. No one will have the ability to change information that you don’t approve of.

Plugins
A major factor that has made WordPress so popular over the years is the availability of plugins. There are thousands of plugins that have already been created to increase the efficiency of web pages. Plugins allow for greater interactions between the administrator and the users, while making the website easier to manage. Plugins can range from ensuring the security of the webpage to adding a FAQs page to the website. Whatever additional feature you need, there is likely a plugin available for it.

WordPress is the most reliable CSM used to create websites and with good reason. The flexibility of WordPress accounts for a wide range of skills in web developing, so whether you’re an experienced developer or a beginner, WordPress is the perfect CMS to use.