iAnalyst Announces Expansion to Orlando with New Internet Marketing Office Opening January 2017

internet marketing agency orlando

iAnalyst, a leading Miami based Internet marketing agency, has announced their business expansion to the Orlando market with an office scheduled to open January 2017. This expansion will allow iAnalyst to customize their innovative approach to Internet Marketing, SEO, PPC, App & Website Development for the Orlando and Central Florida market.

This announcement comes within 60 days of their acquisition of Oregon based Response Logic. “This has been a very exciting year for iAnalyst and we have full expectations to continue growth in 2017. With our CMO Randy Jarrin spearheading the Orlando expansion I have full confidence it will be another successful endeavor for us.” said Wes Cowan, President of iAnalyst.

“We are thrilled to be moving forward with this expansion,” said Randy Jarrin, the CMO, who will lead the new office. In addition to their new office, iAnalyst will be releasing a new SAAS software platform according to Mr. Jarrin. “Though we are not releasing details publicly at this point, we believe it will be a game changer & continue to fuel our aggressive growth.”
iAnalyst has become an industry leader over the last 6 years and continues to maintain full in-house support to focus on high quality Internet marketing services to its clients and agency partners. Wes Cowan, President of iAnalyst, is looking forward to the new expansion and explained ”Opening a new office will bring some tough challenges along the way, but I know Randy has the experience to make it succeed.” With the new office around the corner and their new software platform in the wake, there are several projects to look forward to as this dynamic agency continues to grow.

Benefits of WordPress for: Internet Marketing, Search Engine Optimization (SEO) & Website Development

At iAnalyst we are proud to offer web development, search engine optimization (SEO) & overall internet marketing for WordPress sites, along with marketing for all other platforms & code sets. Though WordPress has become the leading content system management (CMS) and rightfully so. WordPress is the perfect marketing tool to expose your company to a larger audience. Since its creation in 2003, WordPress has become one the most popular blogging websites. WordPress has since expanded to be used as a full content management system (CMS) operated by numerous developers with over 76 million sites. With a variety of features, WordPress has become the best platform used by web developers.

One of the main reasons why WordPress has become so popular is simply because it is easy to use. Adding images, posting blogs, and formatting text can be done quickly and efficiently with limited HTML software. WordPress can be accessed from any computer as long as it has internet access and a browser. The flexibility of WordPress allows the developer to constantly update information in an organized and timely manner. Since the technology is so simple and easy to learn, it will save you valuable time that can be spent elsewhere.

Just because this CMS is simple and user-friendly doesn’t necessarily mean it will give you generic end result; in fact, the platform allows for in-depth customization. WordPress gives the user the opportunity to personalize designs to fit their brand. If you choose to, you can have one theme throughout the entire website, or you can have multiple layouts for different pages. This will give your website a unique look that will keep visitors engaged.

Mobile-Friendly Capability
With the overall spike use of mobile devices over the past few years, it is more important than ever for a website to be mobile friendly. Customers will constantly attempt to access your website through mobile devices, so it is crucial for your website to be mobile friendly; not to mention Google’s updates and penalizations for websites not yet optimized for mobile use. WordPress offers this accommodation by recognizing if a visitor is viewing the webpage from a computer or a mobile device to adjust the way the content is viewed. This provides an advantage over having to create a completely different website exclusively for mobile customers.

Complete Control
Another major advantage in using WordPress is that you will have complete control of your entire webpage. With this, you also have the ability to assign certain capabilities to different users for the website. For example, you can limit certain users to specific titles such as editor, author, contributor, and subscriber, which ensures that you will have the control of everything on your webpage. No one will have the ability to change information that you don’t approve of.

A major factor that has made WordPress so popular over the years is the availability of plugins. There are thousands of plugins that have already been created to increase the efficiency of web pages. Plugins allow for greater interactions between the administrator and the users, while making the website easier to manage. Plugins can range from ensuring the security of the webpage to adding a FAQs page to the website. Whatever additional feature you need, there is likely a plugin available for it.

WordPress is the most reliable CSM used to create websites and with good reason. The flexibility of WordPress accounts for a wide range of skills in web developing, so whether you’re an experienced developer or a beginner, WordPress is the perfect CMS to use.

Choosing Sides: The War between Native App and Web App Development

The conversation about whether a business should invest in a native app or a web app has been going on for a few years. The reality is that both are necessary,  each serving a unique purpose. The question of whether or not to invest in the development of a mobile application, however, is an easy one. Every business imaginable, despite its size or the industry it occupies, has caught on the the reality that a mobile application is the best way to keep an audience engaged with their product.

Acting as visual reminders, mobile applications bolster a business’ overall marketing strategy by providing an easily accessible platform for consistent customer engagement and service deployment. It is undeniable that today’s businesses live and breathe on the customer base sustained by this connection.

These benefits come together to impact even small businesses considerably.

Though the “if” of mobile application development is indisputable, the difficulty of tackling the “what” and “how” is as well. Besides considerations such as budget and return on investment, businesses need to consider the main purpose for the mobile application. While native apps tend to dominate in user time spent on the application, web apps have far greater numbers in relation to unique visitors.

This is due to the features and drawbacks innate to the two types of apps.

Native apps can access the native hardware, features and information of the device on which it’s downloaded. They can be downloaded and installed directly onto the mobile device from an online app store and runs as a standalone. Native apps are readily available on app stores and come prescreened by the marketplaces on which they are sold, ensuring that the apps downloaded are simultaneously safe and of high quality.

Native apps are generally equipped for excellent user experience  with faster performance speeds, offline storage, push notifications, incorporation of gestures and accessibility offline.

Information storage on native apps can help conserve bandwidth by curbing the necessity to constantly refresh, as is often the case on web apps. This can be profitable as the connection of many mobile devices are metered.  On the development end, unlike a web app, developers are provided the SDK, tools and support, which helps with the ease and speed of the app’s development.

Web apps are accessible anywhere there is a web connection making it easy to access from any computer or device. They have a cross-platform common code base and don’t require submissions and approval from app stores. A readily available web app can be modified and given a responsive web design. In contrast, native apps are normally more expensive to develop, especially if you consider supporting multiple mobile devices, as each development platform requires an individual development process. In addition, each native app platform has its own programming language.

Web apps can be monetized through advertising and subscription fees, though a paywell or subscription system needs to be in place to charge users. Updates are automatic, ensuring consistency among users. Though limited, mobile web apps can also access native features and information, such as media and geolocation.

Ultimately, determining how to build your mobile app requires looking at one thing: the needs of your target audience. Does your app need to be Internet-enabled? Does it need to interface with any native device features? How essential is speed and performance? How, if at all, will it be monetized? Does your development team have the resources for development or do you need to hire a developer?

And, of course, the all-important question of budget.

As for who wins the war, even with the keen need for native features in the mobile sphere, when it comes to the question of reach vs rich user experience the answer is: it just depends on your company’s needs.