How to Optimize your Business for COVID-19

The “new-norm” in the age of COVID-19 has tested businesses across all different industries and one thing we’ve taken note of is how essential it is to stay agile and adaptable during these times. The initial shock and panic that the onset of the pandemic sparked has begun to subside and a reimagined reality has now emerged.

Shrewd marketers and businesses are finding ways to make the best of this situation, by taking advantage of less competition in digital ad buy. Decreased cost-per-click and cost-per-conversion paired with an increase in online audience usage has created a unique opportunity for businesses to get ahead of competitors and increase ROI. Deciding on spending or pausing digital ad buy all comes down to identifying opportunities for a business specifically.

Getting more aggressive on ad buy, of course, means aiming to get more traffic to a website. Once that traffic comes in, we have our clients seal the deal by making sure their digital interactions are as seamless and effective as possible. Even if increasing digital ad buy turns out to not be the best plan of action for a business, or if the best option is actually to cut some budgets, reallocating our clients’ newly freed funds towards adapting their onsite assets has proven to be effective to staying proactive and setting the businesses up for success during and post COVID times. We’ve noted that a businesses’ ability to pivot, adapt and leverage the tools at their disposal is the best way to strategize a new plan for success.

For years, we’ve been helping clients spanning a wide range of industries adapt to the times, overcome and work through any challenges they’ve faced and give them a new edge on their competition. Given the current circumstances, this is how we advise our clients and other businesses out there to optimize their marketing stacks and campaigns in ways that could give them an upper hand by implementing some of the following adjustments:

Website and Landing Page Optimizations

When running website and landing page optimizations for our clients, we start by helping them run a business goals audit. We work with them to help them examine where they’ve identified decreases in lead generation and revenue. We then identify where they can align available tools and assets with new conversion processes. We review the clients’ website, conducting a business dataflow assessment to help them optimize landing page sales funnels.

For example, in the current times, there is no need to throw a huge chunk of your budget out the window to revamp an entire site. Instead, opting to create a section, landing page or pop-up on how the company is handling COVID-19 could have just the right impact. Our clients have implemented this on their own websites, announcing new safety and cleanliness measures for brick and mortars, to updates on shipping times for e-commerce sites, to updates on wait times at customer call centers, and so on.

Creating clear calls to actions and appropriate conversion paths are crucial right now.

Technology Integrations

Next, it’s important to identify the right tech to help optimize conversion paths. Technology partners are more important now than they ever have been, since they help us create efficiency with day to day operations. From advanced work using the ZOOM API to convert client’s businesses and acclimate teams to a remote environment, to onsite food delivery optimization using OLO’s API, we continue to help our clients find innovative new ways to adapt to the current market. As a full-service marketing agency, we know what tools and technologies are available to suit our clients’ needs. We understand how to best leverage the tech for this new environment. The right partners can help businesses re-work their sales and support funnels, ultimately saving time and money.


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Web Copy and Content Optimization

Adjusting web copy and content is also key to staying up to date with all that’s going on. A website’s copy should reflect any changes in how the organization is handling operations and conducting business. Having the right tone that speaks to the situation and adds value for audiences is also important to maintain the organization’s essence and brand reputation.

We start with a COVID-19 adaptation audit, identifying areas in a site’s web copy where mentioning the current state of affairs is relevant. We search for ways where our clients can provide value to their clients and audiences via pertinent, helpful information. Since search including COVID-19 issues and related terms is up at the moment, this also helps clients tap into the search traffic generated by these types of trending queries.

Marketing Stack & Adapting to COVID-19

Re-evaluating your current marketing program with your agency is crucial to realigning your strategy in the most successful way possible. With our clients, we run a marketing stack audit and identify what efforts can be doubled down on and where there is room to pull back and reallocate. This is done routinely with our clients to help them assess what is the best use of their marketing dollars each month, quarter and year. Making key digital strategy optimizations is always how we help them stay ahead of the curve time and time again.

iAnalyst Announces Expansion to Orlando with New Internet Marketing Office Opening January 2017

internet marketing agency orlando

iAnalyst, a leading Miami based Internet marketing agency, has announced their business expansion to the Orlando market with an office scheduled to open January 2017. This expansion will allow iAnalyst to customize their innovative approach to Internet Marketing, SEO, PPC, App & Website Development for the Orlando and Central Florida market.

This announcement comes within 60 days of their acquisition of Oregon based Response Logic. “This has been a very exciting year for iAnalyst and we have full expectations to continue growth in 2017. With our CMO Randy Jarrin spearheading the Orlando expansion I have full confidence it will be another successful endeavor for us.” said Wes Cowan, President of iAnalyst.

“We are thrilled to be moving forward with this expansion,” said Randy Jarrin, the CMO, who will lead the new office. In addition to their new office, iAnalyst will be releasing a new SAAS software platform according to Mr. Jarrin. “Though we are not releasing details publicly at this point, we believe it will be a game changer & continue to fuel our aggressive growth.”
iAnalyst has become an industry leader over the last 6 years and continues to maintain full in-house support to focus on high quality Internet marketing services to its clients and agency partners. Wes Cowan, President of iAnalyst, is looking forward to the new expansion and explained ”Opening a new office will bring some tough challenges along the way, but I know Randy has the experience to make it succeed.” With the new office around the corner and their new software platform in the wake, there are several projects to look forward to as this dynamic agency continues to grow.

Benefits of WordPress for: Internet Marketing, Search Engine Optimization (SEO) & Website Development

At iAnalyst we are proud to offer web development, search engine optimization (SEO) & overall internet marketing for WordPress sites, along with marketing for all other platforms & code sets. Though WordPress has become the leading content system management (CMS) and rightfully so. WordPress is the perfect marketing tool to expose your company to a larger audience. Since its creation in 2003, WordPress has become one the most popular blogging websites. WordPress has since expanded to be used as a full content management system (CMS) operated by numerous developers with over 76 million sites. With a variety of features, WordPress has become the best platform used by web developers.

Usability
One of the main reasons why WordPress has become so popular is simply because it is easy to use. Adding images, posting blogs, and formatting text can be done quickly and efficiently with limited HTML software. WordPress can be accessed from any computer as long as it has internet access and a browser. The flexibility of WordPress allows the developer to constantly update information in an organized and timely manner. Since the technology is so simple and easy to learn, it will save you valuable time that can be spent elsewhere.

Personalization
Just because this CMS is simple and user-friendly doesn’t necessarily mean it will give you generic end result; in fact, the platform allows for in-depth customization. WordPress gives the user the opportunity to personalize designs to fit their brand. If you choose to, you can have one theme throughout the entire website, or you can have multiple layouts for different pages. This will give your website a unique look that will keep visitors engaged.

Mobile-Friendly Capability
With the overall spike use of mobile devices over the past few years, it is more important than ever for a website to be mobile friendly. Customers will constantly attempt to access your website through mobile devices, so it is crucial for your website to be mobile friendly; not to mention Google’s updates and penalizations for websites not yet optimized for mobile use. WordPress offers this accommodation by recognizing if a visitor is viewing the webpage from a computer or a mobile device to adjust the way the content is viewed. This provides an advantage over having to create a completely different website exclusively for mobile customers.

Complete Control
Another major advantage in using WordPress is that you will have complete control of your entire webpage. With this, you also have the ability to assign certain capabilities to different users for the website. For example, you can limit certain users to specific titles such as editor, author, contributor, and subscriber, which ensures that you will have the control of everything on your webpage. No one will have the ability to change information that you don’t approve of.

Plugins
A major factor that has made WordPress so popular over the years is the availability of plugins. There are thousands of plugins that have already been created to increase the efficiency of web pages. Plugins allow for greater interactions between the administrator and the users, while making the website easier to manage. Plugins can range from ensuring the security of the webpage to adding a FAQs page to the website. Whatever additional feature you need, there is likely a plugin available for it.

WordPress is the most reliable CSM used to create websites and with good reason. The flexibility of WordPress accounts for a wide range of skills in web developing, so whether you’re an experienced developer or a beginner, WordPress is the perfect CMS to use.