How to Optimize your Business for COVID-19

The “new-norm” in the age of COVID-19 has tested businesses across all different industries and one thing we’ve taken note of is how essential it is to stay agile and adaptable during these times. The initial shock and panic that the onset of the pandemic sparked has begun to subside and a reimagined reality has now emerged.

Shrewd marketers and businesses are finding ways to make the best of this situation, by taking advantage of less competition in digital ad buy. Decreased cost-per-click and cost-per-conversion paired with an increase in online audience usage has created a unique opportunity for businesses to get ahead of competitors and increase ROI. Deciding on spending or pausing digital ad buy all comes down to identifying opportunities for a business specifically.

Getting more aggressive on ad buy, of course, means aiming to get more traffic to a website. Once that traffic comes in, we have our clients seal the deal by making sure their digital interactions are as seamless and effective as possible. Even if increasing digital ad buy turns out to not be the best plan of action for a business, or if the best option is actually to cut some budgets, reallocating our clients’ newly freed funds towards adapting their onsite assets has proven to be effective to staying proactive and setting the businesses up for success during and post COVID times. We’ve noted that a businesses’ ability to pivot, adapt and leverage the tools at their disposal is the best way to strategize a new plan for success.

For years, we’ve been helping clients spanning a wide range of industries adapt to the times, overcome and work through any challenges they’ve faced and give them a new edge on their competition. Given the current circumstances, this is how we advise our clients and other businesses out there to optimize their marketing stacks and campaigns in ways that could give them an upper hand by implementing some of the following adjustments:

Website and Landing Page Optimizations

When running website and landing page optimizations for our clients, we start by helping them run a business goals audit. We work with them to help them examine where they’ve identified decreases in lead generation and revenue. We then identify where they can align available tools and assets with new conversion processes. We review the clients’ website, conducting a business dataflow assessment to help them optimize landing page sales funnels.

For example, in the current times, there is no need to throw a huge chunk of your budget out the window to revamp an entire site. Instead, opting to create a section, landing page or pop-up on how the company is handling COVID-19 could have just the right impact. Our clients have implemented this on their own websites, announcing new safety and cleanliness measures for brick and mortars, to updates on shipping times for e-commerce sites, to updates on wait times at customer call centers, and so on.

Creating clear calls to actions and appropriate conversion paths are crucial right now.

Technology Integrations

Next, it’s important to identify the right tech to help optimize conversion paths. Technology partners are more important now than they ever have been, since they help us create efficiency with day to day operations. From advanced work using the ZOOM API to convert client’s businesses and acclimate teams to a remote environment, to onsite food delivery optimization using OLO’s API, we continue to help our clients find innovative new ways to adapt to the current market. As a full-service marketing agency, we know what tools and technologies are available to suit our clients’ needs. We understand how to best leverage the tech for this new environment. The right partners can help businesses re-work their sales and support funnels, ultimately saving time and money.

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Web Copy and Content Optimization

Adjusting web copy and content is also key to staying up to date with all that’s going on. A website’s copy should reflect any changes in how the organization is handling operations and conducting business. Having the right tone that speaks to the situation and adds value for audiences is also important to maintain the organization’s essence and brand reputation.

We start with a COVID-19 adaptation audit, identifying areas in a site’s web copy where mentioning the current state of affairs is relevant. We search for ways where our clients can provide value to their clients and audiences via pertinent, helpful information. Since search including COVID-19 issues and related terms is up at the moment, this also helps clients tap into the search traffic generated by these types of trending queries.

Marketing Stack & Adapting to COVID-19

Re-evaluating your current marketing program with your agency is crucial to realigning your strategy in the most successful way possible. With our clients, we run a marketing stack audit and identify what efforts can be doubled down on and where there is room to pull back and reallocate. This is done routinely with our clients to help them assess what is the best use of their marketing dollars each month, quarter and year. Making key digital strategy optimizations is always how we help them stay ahead of the curve time and time again.

Spend or Pause: Ad Buy Covid-19 Analysis

Amidst all the ambiguity and uncertainty that has been going on with the Coronavirus pandemic, one of the major questions we have been asked by clients is whether or not to continue digital ad spend or to pause instead. When it comes to campaigns on AdWords, Facebook or Instagram Ads, the decision to spend or pause comes down to identifying opportunities.

As we’ve helped our clients in an array of industries navigate these uncertain times, we’ve seen many of their competitors act quickly to pause their spending. This happened almost all at once, like a mass knee jerk reaction when the news of COVID-19, grounded flights and the effect on the global markets hit headlines.

While the initial panic was not unfounded, we continued to monitor trends and quickly saw that what this did was effectively clear the playing field for anyone savvy enough to keep their digital ads going through the crisis. The unique circumstances created a perfect combination of opportunities for advertisers.

Higher Social Media Usage

With more users at home socially distancing, social media usage shot up. Forbes reported that a study of 25,000 consumers across 30 markets revealed a social media engagement increase of 61% over normal usage rates; Facebook, Instagram and WhatsApp messaging increased 50% in countries hit hardest by the virus and a 15-20% increase in posts from 18 million users.

Cost-Per-Click During the Pandemic

Meanwhile, because of the mass panic that caused companies to pull back on ads, demand for ppc ads went down, thus driving the cost-per-click down. An increase in social media usage paired with a decrease in cost-per-click has been the perfect recipe for the opportunity for many agile marketing campaigns and for many of our own clients. Cost-per-conversions have also gone down, giving those still choosing to invest in digital advertising better results and more bang for their buck.

Opportunities for E-Commerce

One major sector that can take advantage of this is e-commerce. With more consumers stuck at home and not willing or able to purchase goods in person, online sales have come center stage. Brick and mortars took a hit but companies who have online sales funnels now have a major advantage. We’ve seen an increase in ROI for companies that have doubled down on their digital ad spend for online sales.

Some e-commerce trends and stats that have been compiled by industry experts are:

  • Beauty products have seen a 64.57% surge in sales since March
  • A 66.51% month over month increase in toy and game shipments
  • Fitness product sales have increased due to the stay-at-home mandates – 112.23% month over month

Since payroll protection was issued, we’ve seen a sharp uptick in business to business activity with many companies ready to get back on the horse and jump start their new campaigns. E-commerce has also seen a jump in sales now that stimulus checks have been disbursed.

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Adjustments in Ad Content and Messaging 

We’ve seen an adjustment in messaging and visual ad content from forward-thinking companies. In many cases, Q1 and Q2 may have been planned ahead of time with traditionally seasonal agendas, but we’ve advised our clients to take the circumstances into account, helping them pivot quickly by formulating new content and messaging that reflects the current state of affairs. Some of the most relevant ad content being used now across social, display and other platforms includes themes that keep audiences informed on how companies are implementing new safety measures. Messaging regarding new operating hours, closures, charitable initiatives as well as imagery of products that serve more at-home usage are what’s currently connecting and producing the most ROI for businesses investing in digital ad spend. For example, apparel companies have taken the approach of switching their regularly scheduled streetwear ad images featuring models wearing clothes meant to go out and changing them to more loungey, at-home looks and scenery instead to match the current buying climate.

Who should pause ad buy:

If your business model has been completely disrupted by social distancing, we believe this trend will continue. In this case we would suggest pausing all non-profitable media buys until the business has been re-engineered for the current environment. Unfortunately this applies to many service based businesses. We have helped numerous clients take the necessary steps to adjust in the current environment by focusing on home front assets and optimizing their business for COVID-19.

Who should continue to spend on ads:

For the majority of our other clients, our observation has been that while these are unprecedented and precarious times, taking advantage of low competition in the digital ad space could position a business for a strong bounceback if spending continues on the right platforms.

It’s important to first assess your business situation to identify any opportunities in the current market, revisit your strategies and make campaign configurations accordingly. Once you’ve identified the campaign configurations that get you the best results, you’ll be able to build on this and make campaign expansions. This way your business will be able to scale the winning strategy for the long haul. Our approach has been to continually refine campaigns over time, helping our long term clients get better and better results the longer we run their campaigns.

If there are areas in a businesses’ digital campaigns where spend should be tightened to increase ROI during these times, we have found that any budgets that are freed up often make the biggest impact when invested in onsite adjustments.


At the end of the day, whether a business should spend or pause depends on their business model and industry. In many instances, there’s plenty to take advantage of given the low competition in the ad buy space. But if a business, such as many of those in the service industry, finds its entire business model completely upended by social distancing, it is necessary to take a step back, pause all non-profitable spending and focus on new approaches. We have been doing just this for our clients, applying a careful, case-by-case analysis and implementing the right optimization strategies to see our clients through these uncertain times.

Google Announces Mobile-First Indexing Across the Entire Web by September 2020

At the top of March 2020, Google announced that by September of this year, it will have made the switch to mobile-first indexing for all websites across the web. The gradual movement towards mobile-first indexing has been taking place for a few years now, dating back as far as November 2016 when Google first announced they would be experimenting with making the index mobile first. By 2017, it began evaluating sites for readiness and notifications to site owners about the mobile-first indexing moves began in 2018. Since then, updates and announcements have continued, with Google’s smartphone Googlebot continuously crawling the web.

Google’s aim has always been to continue improving the interactions between users and online content and they’ve acknowledged the successful work webmasters have done to facilitate the transition from desktop to mobile-first indexing. They’ve stated that a majority of the sites that are shown in search results – about 70% –  have already made the shift and are ready for mobile-first indexing. In the meantime, as more and more sites make the switch, Google’s smartphone bots will be continuing to crawl the web, moving sites to mobile-first indexing when it is detected that they are ready.

As a full-stack marketing agency, we’ve monitored all of Google’s updates and guidelines closely, keeping our clients abreast of any and all changes. We’ve worked on making many of our clients’ websites responsive over the years and implemented changes that have kept them ahead of the quickly evolving requirements.

With the switch being made official, that means it’s more important now than ever for webmasters and content creators to check for mobile-first indexing. One way Google has cited is to use their Search Console to check the status. This is one of the many ways we help our clients assess their website’s capacity for mobile. We inspect individual URL’s and review information about Google’s indexed version of any specific page. We also identify structured data errors, AMP errors and indexing issues and formulate a plan to correct these.

Our team checks the status of a URL’s index, inspect live URLs, request indexing for URLs and view rendered versions of the pages to help us better understand the status of a clients’ site. We also take a look at a loaded resource list and JavaScript output, among other information.

Google’s Recommended Optimization Guidelines for Mobile-First Indexing

Google has recommended users stick to these guidelines when implementing mobile-first indexing optimization:

  1. Content such as images, links, text and videos should be the same from desktop to mobile.
  2. Metadata such as robots meta tags, titles, alternative text and descriptions on mobile should match what’s on desktop.
  3. If the website was recently launched or redesigned, Google recommends users carry out checks in regards to content and metadata.
  4. Allow Google to crawl your resources. Some resources feature different URLs on the mobile site and the desktop site. Be sure you’re not blocking the URL with the disallow directive if you want Google to crawl your URLs.

Request iAnalyst to Analyze Your Website’s Mobile Readiness 

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In addition to these guidelines, Google also encourages the use of responsive web design for new websites and discourages the use of mobile URLs, sometimes known as m-dot, due to various issues and confusion these URLs have created for both search engines and users.

Our team has been helping clients optimize their sites for mobile for years. If you’re in need of making the switch or aren’t sure about your site’s readiness for the transition, contact us to help you evaluate your site and get your site ready if need be.

iAnalyst Launches Blockchain Marketing, DApp & Smart Contract Development

Blockchain Marketing, DApp & Smart Contract Development

Miami based marketing agency iAnalyst introduces new offerings to serve blockchain clientele


MIAMI, FL, June 7, 2018 –iAnalyst, a leading internet marketing agency based in Miami, has announced the launch of their Blockchain Marketing, DApp & Smart Contract Development divisions starting June 2018. The agency’s work with many successful cryptocurrency and blockchain clients over the past 12 months has led to the formation and launch of the new services. This new division will allow the agency to provide key strategies to better serve their expanding clientele in the blockchain and cryptocurrency industry.  

The launch of the new divisions comes at a time when blockchain technology is becoming more in demand and versatile in its application. The Blockchain Marketing Division will focus on servicing companies that are in the user acquisition stage, while the Smart Contract & DApp Development division will work with companies looking to enter the rapidly developing market.

As the cryptocurrency and blockchain industry continue to grow at breakneck speed, a demand for specialists in the space is also growing at a rapid pace; iAnalyst provides a unique advantage to blockchain clients with their growing experience in this department. The new divisions will focus on key services for blockchain clients looking to market their decentralized applications, attract new users, build community, as well as establishing a new presence in the blockchain space. With its extensive knowledge in user acquisition and advance programming, the expansion in this market has been a natural progression over the past 12 months.

“Our team could not be more ready to continue expanding in this sector with these dedicated divisions,” said Wes Cowan, President & Founder of iAnalyst. “Our team has been researching and working with numerous cryptocurrency and blockchain clients for the past year. This new technology is already changing many industries as we know it and we’re excited to be a part of it.” There is a lot to look forward to for iAnalyst as the agency forges ahead with their new Blockchain Marketing, DApp & Smart Contract Development.


Security Token ICOs and Compliance: Regulations A, D and Crowdfunding

One of the most contentious issues in the burgeoning token community is how governmental agencies will ultimately decide to regulate the sale and transfer of tokens, specifically with respect to initial coin offerings (ICOs). At present, financial experts continue to go back-and-forth on whether tokens should be treated as currencies, property assets, securities, or their own novel classification for governing purposes. Recent guidance from the SEC suggests that the organization may consider all tokens and offerings of tokens as securities and security offerings. To date, there has not been a clear example of a token offered in an ICO and subsequently traded that would make it through a compliance audit as a security. Understandably, many in the token community are worried by the prospect of security-based regulatory practices tempering the red-hot ICO market that raised a total of $6.3 billion in the first quarter of 2018 alone. However, this would be good news for proponents of token technologies as it would provide much needed clarity and structure to the wild west frontier known as the token economy. While securities regulations are continuously evolving, they have been in place and studied for hundreds of years with abundant data on the effects of different types of regulation. They are clearly defined and in recent years have become more flexible through the offering of registration exemptions which are tailored to alleviate the burdens to smaller businesses of complying with registration requirements. This article examines three registration exemptions that may emerge as promising paths to the successful completion of compliant ICOs.


Regulation A & Reg A+

Regulation A (“Reg A”) was adopted to decrease the burden to small companies of executing an equity offering while holding large company offerings to higher standards. It was subsequently amended as a part of the JOBS Act of 2012 in an effort to modernize the maximum raise limits and further relieve small offerings from certain disclosure requirements. There are two tiers of offerings addressed by Reg A which vary in the obligations placed upon the issuer, the investors included in the pool which is eligible to purchase securities sold in the offering, and the permitted marketing activities associated with the offering. Tier 1 allows companies to raise up to $20 million through the issuance of securities, while Tier 2 (or Reg A+) allows companies to raise up to $50 million. Both tiers allow issuers to market securities to any qualified investor as opposed to only accredited investors, do not automatically require ongoing reporting obligations once an offering is completed, and have a simplified registration form and process. Reg A offerings can be executed by domestic or Canadian issuers that are not subject to 1934 Act reporting requirements or disqualification under “bad actor” provisions of Rule 262. Companies that are not eligible to complete an offering under Reg A include investment companies, blank check companies, and issuers of oil, gas or mineral rights. Asset-backed securities also cannot be offered under Reg A. In recent years, there has been an increase in the number of firms utilizing registration exemptions provided in Reg A to raise capital and satisfy requirements to list on a public exchange. The first example of a company that used a Reg A+ raise to directly list to a major exchange was Myomo, which completed a $5 million raise before listing directly to the NYSE in 2017.

The Process
Raising capital by registering the sale of security tokens with the SEC under the Reg A exemption looks very similar to registering shares of stock in a company under the same exemption. The process for shares of stock or tokens is illustrated in the below diagram. While not as burdensome as a traditional public offering via S-1 registration statement, it still requires a meaningful investment of time and extensive up-front planning for successful execution.

The timeline for Reg A offerings can vary greatly depending on SEC turnaround time, the amount of time available to devote to the process, whether to include the optional “test the waters” step, and environmental factors. However, a reasonable duration to expect is around five to seven months. Once a Reg A offering is qualified by the SEC, it can continue as a live offering for 12 months, during which time it can be paused and reopened again at the discretion of the issuer.


Benefits of Regulation A Offerings


  • Faster and cheaper than a conventional public offering which is not exempt from registration
  • No ongoing reporting requirements
  • Larger maximum raise amounts relative to other exempt public offerings
  • Can sell to non-accredited investors as well as accredited investors
  • Can be used to satisfy public exchange listing requirements


Drawbacks of Regulation A Offerings


  • Longer period prior to initiating the offering than other exempt offerings
  • Aggregate raise amounts are capped unlike registered offerings or certain other exempt offerings
  • More robust disclosure requirements than certain other exempt offerings
  • Not available for certain categories of issuers and types of securities


Regulation D

Regulation D (“Reg D”) was first adopted in 1982 to create an exemption from SEC registration for private placements by usually smaller companies. Reg D offerings are can be completed pursuant to Rule 504, 505, 506(b), or 506(c). Each rule has unique characteristics and restrictions, but the only one that allows general solicitation is Rule 506(c). This allowance only applies if all purchasers are accredited investors and the issuer takes reasonable steps to ensure that this is the case. There is neither a maximum raise amount nor a maximum number of shareholders for Reg D offerings relying on Rule 506(c). Issuers are not required to disclose financial or narrative information and are only required to provide a description of resale restrictions, an opportunity to receive certain other information, and an opportunity to ask questions. Securities issued under the Reg D Rule 506(c) exemption are classified as restricted securities.

The Process
The process to complete a Reg D offering relying on a Rule 506(c) exemption is fairly straightforward. The time required varies, but securities can begin to be marketed within about a month of beginning the process, and all forms and regulatory filings can be completed within about 45 to 60 days of starting. Unlike Reg A, the offering can continue until all securities authorized to be sold in the offering have been purchased.
As with any offering, the first step is to obtain legal advice and create a plan of attack. At this point, conversations should also begin with any relevant marketing partners. Once a legal service provider is engaged, they will prepare offering agreements and the placement memorandum. Simultaneously, engaged marketing service providers can prepare the marketing materials and strategy. When everything is ready to go, the offering can go live at the discretion of the issuer and the marketing campaign can begin. Any investments received will go into an escrow until it is verified that the pending investor is accredited, at which point the issuer can take the money from escrow. Within fifteen days of the sale of the first security in the offering, a Form D filing must be submitted to the SEC. Once complete, the issuer continues selling the securities authorized to be sold in the offering until fully sold or the offering is terminated.


Benefits of Regulation D Offerings


  • Very fast and cheap compared to registered offerings and other exempt offerings
  • Straightforward process with minimal disclosure requirements
  • No SEC qualification requirement, which removes potentially extensive wait periods for SEC turnaround
  • No maximum raise restrictions
  • Offering timeline is at the issuer’s discretion


Drawbacks of Regulation D Offerings


  • Only accredited investors can purchase securities in the offering
  • Additional obligation of verifying investors’ accredited statuses prior to receiving funds
  • Issuers cannot use the offering as a means of listing directly to a public exchange at completion
  • Significant holding period for the restricted securities sold in the offering


Regulation Crowdfunding

Title III of the Jumpstart Our Business Startups (JOBS) Act of 2012 added Securities Act Section 4(a)(6) that provides an exemption from registration for certain crowdfunding transactions. In 2015, the SEC adopted Regulation Crowdfunding (Reg Crowdfunding) to implement the requirements of Title III. Reg Crowdfunding allows companies to raise up to an aggregate of $1,070,000 inclusive of any funds raised in the past twelve months under a Reg Crowdfunding registration exemption.

The Process
Each Reg Crowdfunding offering initiated by an issuer must be exclusively conducted through one online platform which must be operated by an intermediary which is approved for such activities by the SEC and FINRA. Issuers conducting Reg Crowdfunding offerings are required to file an offering statement on Form C prior to beginning the offering.
In terms of marketing the offering, the SEC has placed limitations on the nature of the materials. According to SEC guidance published on its website, “An issuer may not advertise the terms of a Regulation Crowdfunding offering except in a notice that directs investors to the intermediary’s platform and includes no more than the following information:

  1. a statement that the issuer is conducting an offering pursuant to Section 4(a)(6) of the Securities Act, the name of the intermediary through which the offering is being conducted, and a link directing the potential investor to the intermediary’s platform;
  2. the terms of the offering, which means the amount of securities offered, the nature of the securities, the price of the securities, and the closing date of the offering period; and
  3. factual information about the legal identity and business location of the issuer, limited to the name of the issuer of the security, the address, phone number, and website of the issuer, the e-mail address of a representative of the issuer, and a brief description of the business of the issuer.”

As the offering progresses, an issuer must either provide frequent updates on its progress toward raising its target amount via its offering platform or file Form C-U within 5 business days after reaching 50% and 100% of its target amount. If the issuer elects to raise more than the targeted amount indicated, then it must also file Form C-U to disclose the total amount of securities sold in the offering.
Finally, issuers may be subject to ongoing reporting requirements depending on their size, eligibility for exemptions from the requirements, or other factors. Every issuer should obtain a legal opinion from an attorney regarding which requirements apply to the issuer’s specific situation.


Benefits of Regulation Crowdfunding Offerings


  • Non-accredited and accredited investors can purchase the securities sold in the offering
  • Relatively few disclosure requirements
  • Timing considerations are at the discretion of the issuer; as long as required forms are submitted within the times designated by the SEC, it just depends on the experience and resources available to the issuer


Drawbacks of Regulation Crowdfunding Offerings


  • Very low maximum raise amount
  • Requires identification and use of an approved online portal
  • Restricts approved communications between the issuer and investors to only channels housed within the offering portal
  • Strict limitations on permitted content for marketing materials
  • Some prerequisite filings are required to meet disclosure requirements

The uncertainty surrounding the regulation of ICOs will likely linger for the immediate future, but the SEC has been making announcements providing more and more detail. Having a single, definitive set of rules would help to stabilize token markets and promote an equal playing field for all participants. Regulations that govern securities have been heavily studied and have generally been effective at protecting the investing public over the years. Relatively newer registration exemptions provide means of flexibility that avoid penalizing smaller issuers while protecting less sophisticated investors from being taken advantage of by unscrupulous issuers. Regulations A, D, and Crowdfunding are valuable resources that may allow issuers to complete compliant ICOs and alleviate fears of SEC action, bringing ICOs closer to the mainstream and making them safer for investors of all types.


A Study of Blockchain Consumer Adoption: Cryptokitty and Steem

cryptokitty - blockchain adoption

How do you bring blockchain directly to the consumer? Must speculation first be taken out of the equation? After all, even in the dot com boom, high degrees of trading and speculation occurred before mass implementation of the products and technologies were refined and launched. Furthermore, as we saw before the dot com explosion, was the development of the internet with business to business implementations long before there was an individual consumer focus.

 So, fast forward 20 years and here we are, on the brink of an emerging new decentralized technology with significantly more potential than implementation and the playbook is happening just as it did 20 years ago: B2B implementation, heavy speculation, lots of players in the space, and the looming cloud of a crash promising to bring it all to a bitter cold end. But amidst all this noise and predictability, two companies right now are tearing up the playbook, skipping the line and going straight to the consumer. The glimmering light in the vast space of the blockchain multiverse.

The Cryptokitty Go-To-Market Playbook

Crytptokittys is a pier to pier decentralized gaming app (DApp) that allows users to create, alter, sell and trade their virtual Kittys, promising a fun and catchy gaming experience for users on the Ethereum Blockchain. Crytopkitty has also been the first in the industry to successfully scale and showcase the potential utility of the ERC 721 non fungible token, a unique and distinguishable token offering with vast use implications that include personal identity, distinct-individual product capabilities, rare trade applications and, of course, Kittys. Since its inception in Nov. 2017, Crytokittys has added 250,000 users with over 2,100 daily transactions, and has sold almost 400,000 unique kittens totaling in almost $25 Million (44,500 ETH) in over all sales.  

The Launch – A Hackathon 

Less than 6 months ago, Cryptokitty burst onto the scene promising the fun and mindless entertainment that all great current consumer internet products offer. Originally unveiled during a 2017 Hackathon, Cryptokitty quickly became a playful favorite in the block community and attracted outside developers to help bring the product to launch. These developers then became the first Crytokitty user base. Signaling the strength of open source solutions as, both, a development tool and a marketing platform.

Mainstream Adoption – Less Jargon More Fun 

Something in between a Tamagotchi of the 21st century and a Pokemon-Go of the decentralized world, Cryptokitty has lured the attention of casual consumers by simplifying their product, refraining from any and all technical cyrpto-jargon from their site while retaining the core financial incentives of most blockchain platforms that motivates users. All the while, launching a product that is, dare I say, FUN. Cryptokitty is by no means a perfect product. It’s susceptible to market volatility and while the financial incentives proved useful in the beginning to draw consumers, it has proven to be an ineffective form of consumer retention for obvious reasons. If your consumer are wholly attached to the product for its financial movement, then your consumer adoption will have a direct correlation with the movement of the market.

Financial Incentives

Crytopkitty directly lines up financial incentives with user creativity by creating equity in the value of popular Kittys that can be traded and sold by its creators. This creates a clear & easy to understand incentive in the open source initiative and offers a way to bring in talent to improve product. This is a clear example of one of the many reasons open sourcing will be a future of creative company employment and expansion.

Metrics – The Rise and Fall 

During its meteoric launch, Crytopkitty reached an average daily active user count of 14,000 in less than two weeks. The transactions accounted for anywhere between 11%-25% of all Ethereum transactions at any given time during that period, singlehandedly slowing down the Ethereum network. However, with a primary reliance on financial incentives and a lack of forward movement of the actual product, Cryptokitty usage has fallen even faster than the value of the market. With a peak of 14,000 active daily users in Dec. 2017 and a current daily usage of just 600, Cryptokitty has seen a usage decline of 95%. Proving to be even more volatile than the over all crypto market valuation, with a decline of 60% in the same period. With current total users at 250,000; daily active users make up for less than 1% of their total ecosystem. Cryptokitty has, still, proven to be a profitable product. The company keeps 3.75% of all breeding and selling auctions. To date, there have been almost 400,000 kitty sales with an average price of just over $65, making the company an estimated $1,000,000 in just 6 months. A huge feat, on the blockchain platform, from a perspective of revenue that comes purely from product movement between consumers rather than coin liquidation.

Moving Forward, The Customer Always Matters

The success of Cryptokitty, as a consumer product, exists in the fundamentals of any successful consumer product, whether decentralized or not. A Smart, simple, fun product, that is easy to understand and that connects with consumers. The limitations of Cryptokitty as well as other blockchain consumer products may lie in the current limitations of the industry. Low consumer knowledge, low consumer adoption, and slow transaction times. Pokemon-Go, a centralized consumer product on a much bigger stage accounted for just 5% of app daily active usage, yet has retained 90% of its American consumers in this past year with 80% of users making in-app purchases, resulting in revenue of over $200 million dollars. It’s clear that the potential for consumer products in the DAPP world is relevant, however the potential must be met with higher overall consumer applications of DAPPs, smarter connectivity with consumers, better marketing, and a consumer retention plan that is equally as strong as a consumer capture plan.

The Steem Playbook

Introduced in March 2016, Steem is a unique Blockchain that works as a platform for its flagship decentralized social media platform, SteemIt. Initially launched as an open source crypto message board, SteemIt has evolved to a full-fledged social media platform reaching almost 1,000,000 total users, 200,000 daily posts, 2,100 new accounts added daily and a current market cap just shy of $800 Million.

The Open Source Community 

Like Cryptokittys and most companies on the blockchain, SteemIt offers strong financial incentives to users for providing the social media community with strong, quality content. Even in the 3rd month of its inception, Steem distributed 10% of its market cap ($1.3 Million at the time), as rewards to its committed users. A giveaway program that was unprecedented at the time and offers glimpses into the current utility value of drivers such as airdrops as a new launching platform. This incentive has proven strong in the world of social media. Even in the centralized business world, companies like Youtube, provide assistance to influencers on their platform. Steem has also stayed true to their community first philosophy, having implemented one of the strongest uses of open sourcing in the ecosystem. From tech development, to user acquisition, Steem has not been shy about reaching out to its community to build a stronger product. As the old saying goes, 2 heads is better than 1, and a decentralized platform has, embedded in it, the ability to scale that to the thousands. This utopian stance has been what has allowed SteemIt to scale up to an almost 1,000,000 person user base with 70,000 daily active users.

Value = User Growth 

Steem has seen its fair share of market volatility, however the correlation between market volatility and users is far more detached than that of Cryptokitty. With a 70% decrease in coin value since December, yet 5x user growth in the past year with strong daily active user retention. Currently the daily active user rate of 7%, compared to a 15% daily active user rate from the centralized parallel company, Reddit, it’s clear that SteemIt is already detaching itself from pure cypto and lining itself up for major growth and mainstream usage.

Building a Crypto Moat – Thinking Long Term

According to a post by Steem, on their flagship website, SteemIt, last year; Steem is focused heavily on user growth with a plan to further open source their platform with a three tier goal of building Communities, Effortless Onboarding, and the implementation of a Mobile App. They are also implementing a plan to attract other decentralized social media sub categories on to their block, positioning themselves to be the umbrella platform for decentralized social media, further widening their moat in this space. With the combination of great incentives, high retention rates, steady user growth (that can be handled steadily in their block), a focus on their product, direct connectivity with their community and a plan to deepen their place in the decentralized social media space, it’s clear why Steem is a favorite in the race to consumer facing applications in the decentralized ecosystem as the ecosystem, itself, continues to grow.

In Conclusion

What Cryptokitty and Steem are both succeeding in, are the fundamentals that most companies in the crypto ecosystem are falling short in (in one way or another) when it comes to making great consumer products: creating consumer content that is easy to understand and easy to use, utilizing creative ways to attract a great developer network, and focusing on consistently building regular users to generate revenue. With the extensive use of open source implementations, and the shift from crypto-centric jargon to mainstream user face adoptions, it’s clear to see that Crytokitty and Steem are quietly paving the way for how companies will build future consumer products and how individuals interact with this promising new technology.

How is AMP going to affect SEO and Mobile Optimized Content?

Earlier this year Google released their much anticipated, Accelerated Mobile Pages (AMP) Project, allowing for mobile pages to load almost instantly. The reason for its creation is that users tend to close out mobile pages that take more than a few seconds to load, AMP allows for these mobile pages to load faster by changing their format. According to Accelerated Mobile Pages (AMP) Project, “AMP is an open source initiative that embodies the vision that publishers create mobile optimized content once and have it load instantly everywhere.”

AMP is divided into three sections- AMP HTML, AMP JavaScript and AMP Content Delivery Network. AMP HTML has been redesigned to include custom AMP properties. AMP JS transforms anything that comes from an external resource asynchronous, therefore nothing can be blocked from loading. AMP CDN lets anything from JS files to images “load from the same origin”, this allows for the fastest delivery. Alterations on these mobile components allows for increased speeds, although AMP versions of pages will show less design, they speed up loading times, allowing pages to open in half a second, rather than 3 seconds. This may seem minuscule, but to most mobile users, having to wait 3 seconds or more leads to them closing out the page and moving on to the next one.

Pages that are using AMP are currently the top search results on Google. Although AMP is currently only seen in the News carousel in Google, it may soon become an SEO ranking factor. Even if not an SEO ranking factor, it is affecting the results on Google, pushing organic search results down. This means that if you’re not using AMP, your page is going to decrease in clicks and user engagement. Although AMP isn’t currently an SEO ranking factor, mobile-page friendliness is, so if you’re not ready to join the AMP-wagon keep in mind factors such as headlines, your hero image and first 100 words, when making mobile content. Something to keep in mind is that according to Google, “more than 50% of searches globally happen on mobile.”

iAnalyst Announces Expansion to Orlando with New Internet Marketing Office Opening January 2017

internet marketing agency orlando

iAnalyst, a leading Miami based Internet marketing agency, has announced their business expansion to the Orlando market with an office scheduled to open January 2017. This expansion will allow iAnalyst to customize their innovative approach to Internet Marketing, SEO, PPC, App & Website Development for the Orlando and Central Florida market.

This announcement comes within 60 days of their acquisition of Oregon based Response Logic. “This has been a very exciting year for iAnalyst and we have full expectations to continue growth in 2017. With our CMO Randy Jarrin spearheading the Orlando expansion I have full confidence it will be another successful endeavor for us.” said Wes Cowan, President of iAnalyst.

“We are thrilled to be moving forward with this expansion,” said Randy Jarrin, the CMO, who will lead the new office. In addition to their new office, iAnalyst will be releasing a new SAAS software platform according to Mr. Jarrin. “Though we are not releasing details publicly at this point, we believe it will be a game changer & continue to fuel our aggressive growth.”
iAnalyst has become an industry leader over the last 6 years and continues to maintain full in-house support to focus on high quality Internet marketing services to its clients and agency partners. Wes Cowan, President of iAnalyst, is looking forward to the new expansion and explained ”Opening a new office will bring some tough challenges along the way, but I know Randy has the experience to make it succeed.” With the new office around the corner and their new software platform in the wake, there are several projects to look forward to as this dynamic agency continues to grow.

iAnalyst Acquires Internet Marketing Agency

iAnalyst completes acquisition of eCommerce internet marketing agency

Miami, FL (August 15, 2016) –, a leading Web Development & Internet Marketing agency, announced today that it has completed the acquisition of’s client base & online assets. Though iAnalyst has not acquired the company as a whole, the full client & online asset acquisition is key to iAnalyst’s ongoing expansion., founded in 2006, is an Oregon based agency that focused on eCommerce Internet marketing & eCommerce website development on platforms such as Magento, WordPress WooCommerce, Shopify & BigCommerce.

By combining ResponseLogic’s eCommerce specialization with iAnalyst’s existing in-house team & software management platform the acquisition has been completed with minimal disruptions. “ResponseLogic has been partnering with iAnalyst for years on complex projects which has built a level of trust that led to the acquisition. Upon this successful close I may now focus on my new primary business in the hydroponic industry.” said Erick Recors, Chief Executive Officer of ResponseLogic “From top to bottom iAnalyst is a stellar company with an excellent reputation. I know our clients will love their team & I have already been receiving amazing feedback.” Though the financial terms of the deal are not being disclosed publicly, the deal was a planned exit for Erick Recors who can now focus on his growing hydroponics business.

By joining iAnalyst, ResponseLogic clients now have access to iAnalyst’s full in-house support, additional Internet Service offerings & streamlined support through their proprietary in-house software platforms. The acquisition has already started to provide a drastic increase in ROI for clients. “I couldn’t be happier with the acquisition” said Wes Cowan, President & Founder of iAnalyst. “Not only does the client base fit perfectly into our portfolio, but Erick & his team brought a tremendous amount of know-how & experience in regards to eCommerce CMS Marketing. Erick is truly a web genius & I am not surprised with his tremendous success with his new company FullBloom Hydroponics.”

This strategic acquisition provides a clear benefit for iAnalyst, Erick Recors & all the customers involved. As the Internet Marketing & Development landscape continues to become more complex, in-house teams, such as iAnalyst’s,, have started to dominate the market versus outsourcing. Now that iAnalyst has completed this acquisition they have plans to open up an additional office in the Orlando market, let by their CMO Randy Jarrin & hinted that they are close to releasing an additional software platform in the SAS industry.

About iAnalyst Inc

Founded in 2009, iAnalyst has grown to become one of the leading East Coast based, full service digital agencies with offices in New York, Miami and now Oregon. iAnalyst works with small businesses and Fortune 500 companies alike, with offerings including Website & Mobile App Development, Search Engine Optimization, Pay Per Click Management, Landing Page Development, Social Media Marketing, and various Internet Marketing Services.

About ResponseLogic founded in 2006 in Asheville, North Carolina. With roots in direct marketing, digital marketing, and SEO, they spent the first years of the company primarily marketing websites. As time progressed, more and more clients needed, repairs and redesigning for their websites in order for them to convert more business online. ResponseLogic is a certified Google Partner, a Moz Pro agency and Bigcommerce Partner.

Discovering Blogger Outreach Marketing

Blogger Outreach Marketing

Everyone wants to increase exposure for their business with a clear roi. Blogger outreach has become a trending new phenomenon to be reckoned with. It’s a great way to align a brand with the right audience. Ever notice that your content may not attract potential clients when using basic search engines like Google, who tend to mainly use the same three article repeatedly even when changing the words around. Somehow it stills keeps retrieving the same three articles that you already read over and aren’t leading you anywhere.

Blogger outreach usually works in a more efficient manner; you can call it “the plug.” Technically speaking blogger outreach is used in a network port that gives you the opportunity to consult with many different bloggers who align with your brand. The strategy of working with online influencers such as bloggers helps build a brand ambassador network, promote new products, earn authentic mentions and get noticed by a variety of new consumers. The way blogger outreach works is a very organized and strategized way. Giving you the ability to kill 5 birds with just one stone. Cliche? Yeah i know, but let’s be honest; no one really has time to be searching different bloggers for one client and going back and forth with almost no success or no influencers.

Let me explain, blogger outreach is a networking style that gives many outlets in just one network source. First plan out a campaign which is going to attract your clients, or bloggers. This is the space that is recommended to be a little creative with so that you are reaching out to all types of influencers who are connected to your brand. Once a good campaign is planned out, the next step will be using keywords that will identify the right bloggers through a blogger outreach tool. Searching based on niche topics and blog rolls. Usually about 5 to 6 keywords that can be found in a blogger’s article.

Once a campaign and possible influencers are lined up the next step will be to create a pitch. Creating a personalized email that contains what you’re offering and why they would want to work with you, as well as what you want them to do for your brand. After you send it, one of the best part about this is the ability to create a follow up email. Which will be sent automatically when the network does not get a response in x amount of time. Yes i know, amazing.

Blogger outreach-when done correctly-can bring a lot of traffic and visibility to your brand. Give the bloggers you work with the assets to write about an entire experience with your brand. Send what you promise and make it awesome. From awesome content to new brand items to infographics to exclusive interviews. Offering the ability to promote when you earn media from bloggers by sharing it on your own channels. This helps your posts get exposure and helps the bloggers get exposed to new audiences. It’s a great potential platform for communicating with potential customers.

Last but not least, why does this make blogger outreach one of the best connecting/promoting ports for your brand? Well simply because buyers like to review product before buying. Making bloggers easier to search for by granular contextual criteria than influencers on other platforms.
Bloggers are some of the most sought out resources when consumers are researching brands and products. Bloggers are active on a variety of social channels so they are a great springboard for campaigns that span across many digital channels. Bloggers write about niche based topics instead of genre allowing marketers to find influencers who have a very targeted audience. Wasn’t lying when I said blogger outreach is the plug.